PRISMA PRESSE
Prisma Presse is Gruner + Jahr's most important international branch, as well as No.2 in the French magazine market. FEMME ACTUELLE, the first title that Prima Presse launched in its year of foundation in 1974, is the undisputed market leader in the woman’s weekly magazine segment today. With TV magazines like TELE LOISIRS, TV GRANDES CHAINES and TELE 2 SEMAINES, Prisma Presse also holds a market leading position in the television segment.
TÉLÉ 2 SEMAINES was launched in 2004, and was the catalyst for an entirely new segment of biweekly television magazines in the French market. Its biweekly publication rhythm was made possible by a program database that Prisma Presse developed specifically for this purpose. Before that, short lead times had dictated a weekly rhythm for all TV guides in France. TV GRANDES CHAINES, the second biweekly Prisma Presse title with a program guide for France’s six terrestrial TV channels, i.e. those received via a roof aerial, uses the same program database.
Paris is also home to the globally successful GALA brand family. The premium people magazine first hit newsstands here in 1993. Today, national GALA editions are also published in Germany, Poland, Lithuania, Slovakia, Syria, Kuwait and the Lebanon.
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