Convenient, up-to-date and interactive – launched in 2009, the parenting portal
www.ENFANT.com has meanwhile become one of the top websites for parents in France. ENFANT.com is part of the Gruner + Jahr parenting network which currently comprises nine family websites in Germany, France, Italy, Croatia, the Netherlands, Poland, Russia, Serbia, and Spain.
From an editorial point of view, www.ENFANT.com builds on the expertise of the Bayard group's "Enfant Magazine". In addition to the editors of the print magazine, there are also numerous other specialists on hand ready to share their expertise. In order for this project could be realized in the most modern way possible, using multimedia such as video sequences, Prisma Presse has made the same technological platform available that is already successfully used by the German affiliate portal, ELTERN.de.
The topic range of ENFANT.com covers the entire spectrum from pregnancy and birth to the child's first couple of years and adolescence. In addition, the internet portal places great emphasis on interactivity; the aim of the website is to become an active community for parents. Parents can also choose to visit different categories and forums according to their preferences and focal points.
ENFANT.com is the first project in France where two publishing houses of this size have combined their skills and experience. For this cooperation, Prisma Presse and Bayard established their own joint venture, with the French G+J affiliate being a 51 percent shareholder.