Premium title FIRST leaves nothing exclusive to be desired, not even on the internet: Readers can get up close and personal with national and international stars in the "Faces", "Fame", "Fashion" and "Fabulous" sections. Personal, unconventional interviews and articles report about the glamorous and the shady sides of the jet set, and elaborate picture series provide an overview of the haute couture trends. Visually, www.1st.at adopts the clean and clever style of the print version.