As with the print edition, GEO also relies on a central concept for its online offerings. The technical platform and design was developed in Hamburg and the content comes largely from German GEO.de colleagues, as well as the print edition. Editorial responsibility lies with the local GEO editors in the various countries, who can also use their own content alongside the German GEO content in order to achieve the best possible fit with the country’s cultural particularities.

The sites focus on attractive designs, opulent images, and information. In addition, all websites will have their own online photo community in the future, where interested users create their own profiles, upload photos or images and rate those of other users. The environmental trend is accommodated in most countries by a new section called "Green Living,” which will further underline the environmental expertise in the international GEO editions, both in print and online.

"We are pleased to be working with our colleagues from the individual countries to further internationalize the GEO brand both online and offline. Ours is an exceptional media brand which holds great potential online as well," says André Möllersmann, Head of International Brands and Licenses.