The online offer of RODZICE.pl is part of the Gruner + Jahr parenting network which currently comprises eight family websites in Germany, France, Italy, Croatia, the Netherlands, Poland, Russia and Spain.

The parenting network combines top-class editorial content with interactive tools for parents, as well as a social community where users can create a profile and share their experiences. From an editorial point of view, the international network members use some content from ELTERN.de that is translated and adapted for the international markets. A small on-site team is responsible for this, as well as traffic management and ad marketing.

Says Dr. Torsten-Jörn Klein of the G+J management board and head of G+J International, "The launch of the parenting network marks the starting point for the online internationalization of our brands in line with the ‘Expand your Brand' strategy. As part of this, we will continue to focus on the excellent cooperation between the German and international company divisions."