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HOW TO SPEND IT  ( DEU )
"How to spend it" is the new glossy magazine for luxury, savoir vivre and style. This Financial Times Deutschland supplement, which deals with topics concerning elegance and opulence, appears six times a year and combines innovative journalism with lavish visual presentations. As an international showcase for luxury, haute couture, interior design and enjoyment, "how to spend it" dedicates its large format glossy pages to topics such as intelligent consuming and cosmopolitan lifestyles.
Financial Times Deutschland readers are among the top earners in Germany; they are decision makers and have leading managerial and directorial positions. They operate internationally, have exquisite taste and highly interesting hobbies. For them, the beautiful things in life count just as much as success in business. "how to spend it" gives them intelligent features, up– to– the–moment commentaries, travel reports and photo sequences from the world of international fashion to help them decide what to purchase, thus lending readers´ purchasing power a solid editorial framework.
"how to spend it" was first published in the German edition in November 2001. The content and visual presentation of the magazine is closely related to its London–based sister edition, which has been the benchmark for newspaper supplements for the past eight years. The German edition of "how to spend it" is now also successfully established on the market. It was the first luxury magazine to be published with a national daily paper in Germany and has set the pattern for the competition.
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Magazine
established
Circulation
Frequency
HOW TO SPEND IT
2001
98.892
(IV / 2004)
10 issues per year
Financial Times Deutschland GmbH & Co. KG
Stubbenhuk 3
20459 Hamburg
Phone: +49-40-31990-0
Fax: +49-40-31990-310
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Germany
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