The member magazine of the Swarovski Crystal Society is published in 10 different languages, and is sent to collectors of premium crystal objects in 120 countries. The focus is on presenting products and providing specific information for collectors. Exclusive portraits of collectors, worldwide sponsorships, interviews and reportages, as well as lifestyle productions on the topics of fashion and living turn the magazine into a must-have for members only. In addition to this, Swarovski is positioned as a lifestyle brand.