The leading, young upscale fashion magazine RAYLI XIANFENG ("Fashion Pioneer") is geared towards free-spending female city slickers between 18 and 25 years of age who have individual, modern and creative lifestyles. The trendy women's magazine shows its readers how they can realize international fashion trends for themselves and blend them in with their own style. In addition to fashion, RAYLI XIANFENG also reports on beauty and lifestyle.