Cross-media quality marketing at G+J

Cross-media quality marketing at G+J

 

G+J e|MS is Gruner + Jahr's  sales unit and responsible for marketing – i.e. the sale of advertising space - in print, online and mobile media. This includes both G+J brands as well as clients. With its high relevance in important core segments such as fashion, food, living, family and news, the portfolio marketed by G+J e|MS offers effective and secure quality environments for an integrated and involving consumer approach.


As a full-service marketer, G+J e|MS supports its advertising partners with the design and implementation of tailor-made and target group-specific communication solutions and accompanies them throughout the entire marketing process with substantiated services. In addition to standard formats, this includes various content marketing facets - from native advertising and deep content integration to word-of-mouth and influencer solutions as well as data driven marketing and programmatic advertising. Innovation, creativity, crossmediality and speed are paramount in serving customers and clients, irrespective of whether they are looking for digital-only, print-only or cross-media services. G+J e|MS's numerous market research activities particularly in the field of advertising impact research - ensure additional transparency and planning security.


The G+J i|MS division at G+J e|MS is responsible for marketing media brands outside their respective home markets. In addition to the international marketing of German media, this also includes the marketing of non-German media abroad as well as the marketing of international media to German advertising customers.

 

Under the umbrella of the Ad Alliance, G+J e|MS together with IP Deutschland, smartclip and SPIEGEL MEDIA match the increasing demand for cross-marketing deals in the market. With its quality portfolio comprising TV, print, online and mobile, Ad Alliance stands for special productions across all platforms, including native advertising as well as performance and influencer marketing. In addition to content-related design, Ad Alliance offers technical solutions ranging from programmatic to data-based play out of advertising. Together, the platforms marketed by Ad Alliance reach 99 percent of the German population.

 

All details concerning the services, the portfolio marketed and the contact persons for the various marketing units can be found at:

www.gujmedia.de