Press release


Hamburg, 14 March 2004 –

Gruner + Jahr is launching a new travel magazine in the Netherlands: NATIONAL GEOGRAPHIC TRAVELER will be published bi-monthly in a print run of 50,000 copies, at ;euro;4.95 an issue. NATIONAL GEOGRAPHIC TRAVELER further enhances G+J´s position in the Dutch magazine market.

NATIONAL GEOGRAPHIC TRAVELER, a high-end magazine for world travelers, caters to a broad readership. Its comprehensive reports, sophisticated photo sections and numerous travel tips make the new magazine a helpful and interesting source of information for armchair and real-time travelers.

The first issue´s cover story is an in-depth report on Mexico as a tourist destination. The issue also features smaller articles on places including Lisbon, French Polynesia, Hanoi, and a culinary trip around the world ("The Taste of Travel").

By introducing this new title, Europe´s biggest magazine publisher continues on its successful course of extending established brands. Dr. Torsten-Jörn Klein, a member of the executive board and head of the International Magazines division at Gruner + Jahr, commented: "NATIONAL GEOGRAPHIC TRAVELER is a promising line extension to NATIONAL GEOGRAPHIC in the Netherlands, which is already turning a profit after two years. The new magazine, along with the popular-science magazine QUEST which was just launched in February, is designed to reinforce our market leadership in the Popular Science and Travel segment in the Netherlands."

Alexander Adler
Gruner + Jahr AG & Co KG
Am Baumwall 11
20459 Hamburg
Telefon: +49-40-3703-2244
Telefax: +49-40-3703-5688