Hamburg, 12 December 2004 –
The G+J magazine QUEST was pronouncedthe "Launch of the Year 2004" in the Netherlands. A panel of 15judges furnished by the Dutch magazine association NUV selectedQUEST as the No.1 among 52 new titles, preferring it to rivalsincluding Hearst´s "Cosmo Girl" or Linda de Mol´s "Linda." On behalfof her 13-person editorial team, QUEST´s editor-in-chiefKarlijn van Overbeek accepted the Mercury figurine at a galaevent in Aalsmeer.
The judges pointed up QUEST´s unique concept, which has opened up anentirely new type of segment in the Dutch magazine market. They alsomade special mention of its successful blend of easily understoodpopular-science topics, fascinating photos and high-qualityinformational charts. Finally, QUEST received kudos for havingbecome established on the market in a very short time counter to thegeneral expectations – the judges attribute this to the magazine´sempathy with its readers´ interests, as well as the "clever andoriginal" marketing campaign.
QUEST made its debut as a monthly magazine on Dutch newsstands inFebruary 2004, and has since achieved a stable sold circulation ofover 100,000 copies. In all, Gruner + Jahr publishes four popular-science magazines in the Netherlands, and leads the marketin this segment.
This latest award for QUEST provides the crowning glory to a yearthat has been highly successful for G+J Netherlands. 2004 saw thelaunch of NG TRAVELER and NG JUNIOR as well; all of them have shownan exceedingly positive development. G+J began its publishingactivity in the Netherlands with the launch ofNATIONAL GEOGRAPHIC in 2000.
Dr. Torsten-Jörn Klein, G+J executive board member in charge ofInternational Magazines, declared: "The Dutch magazine market had anintensely competitive year, with over 50 new launches in 2004.The fact that QUEST was chosen as the No.1 launch proves thatoutstanding publishing triumphs can be had even with lean structures.Eric Blok and his small team do excellent work in the Netherlands,and we will step up our involvement there next year."
For further information:
Spokesman Gruner + Jahr AG & Co KG
Am Baumwall 11