Hamburg, 14 August 2005 –
Gruner + Jahr is testing a line extension of Poland´s leading monthly women´s magazine CLAUDIA. YOUNG MISS, a new magazine concept for young women, is the sixth spin-off of CLAUDIA magazine. Published in a maxi-pocket format, it caters to women between the ages of 17 and 25 with a heavily information-focused concept in a contemporary colorful look. G+J Poland hopes that YOUNG MISS will enhance its leading position in the women´s magazine market. Just this June, the Polish subsidiary of Europe´s largest magazine publisher had launched the psychologically inspired women´s magazine FENIKS. YOUNG MISS will be published in an initial print run of 130,000 copies with a cover price of about 1 euro.
Oliver Voigt, Managing Director von G+J Poland, said: "YOUNG MISScloses the gap between our classic CLAUDIA and our successful licensededition of GLAMOUR. Despite the light and bantering tone of the texts,YOUNG MISS takes its readers very seriously. We strive to bring them thehottest stars and trendsetters in fashion, style and beauty – and of coursewe also have advice columns on matters of psychology and sexuality."