Hamburg, 25 October 2009 –
The ninth GEO website launches in Bulgaria today at www.geo-bg.bg . As part of GEO's international concept eight websites have already gone online this year – in Finland, Spain, Russia and five other eastern European countries.
Gruner + Jahr International and its local partner, the WAZ Group from Essen – one of the biggest publishers in Bulgaria – are relying on a centralized, very cost-effective model: the website design and technology were developed by G+J in Hamburg. This tried and tested approach is based on a white label community platform (WLCP) that offers all the functions of a state-of-the-art website without any brand-specific layout.
Editorial responsibility lies with the local Bulgarian GEO editorial team who produce their own content in addition to the German content, giving the site a local flavor. The Bulgarian sister site takes most of its content from the German GEO.de editorial team.
"We are very pleased with the ninth GEO online launch and our excellent partnership with the WAZ Group in Bulgaria, which we are now further expanding with our online site," said André; Möllersmann, Head of International Brands and Licenses at Gruner + Jahr.
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