- Ad Alliance, the joint advertising sales alliance between Gruner + Jahr e|MS and IP Deutschland, to make its debut
- National and international market players to demonstrate international cross-media advertising power
Hamburg, 28 July 2016 - At this year's dmexco trade fair, Gruner + Jahr, IP Deutschland and RTL Group will be presenting their digital solutions and products at a joint stand of over 800 m2. The focus of this team presence by sizeable national and internationally active market players will be the shared quality aspirations and audience objectives and the delivery of top content and technology to all relevant end-user devices. The aim is to underscore this partner network's international and cross-media advertising power.
Accordingly, the joint stand at dmexco will present the Ad Alliance, the recently announced advertising sales alliance between IP Deutschland and Gruner + Jahr e|MS, as well as word-of-mouth marketing experts trnd and the native and performance network Ligatus, both of which are Gruner + Jahr subsidiaries. Mediengruppe RTL Deutschland will not only be represented by RTL II, but also by contacts from the content network operator netzathleten media. The digital advertising company smartclip, which was taken over by Mediengruppe RTL Deutschland in April, will be represented nearby on its own stand. This combined presence will be complemented and bolstered by some of RTL Group's digital video businesses. For example, there will be separate stand space for the ad tech sector in the form of the programmatic platforms SpotX and Clypd and cross-screen optimisation specialists VideoAmp. Also present on the stand will be contacts from the international advertising sales house IP Network and the multi-channel networks BroadbandTV, StyleHaul and Divimove.
Gruner + Jahr Chief Product Officer Stephan Schäfer says: "Dmexco describes itself as the business and innovation platform of the global digital economy. So it's all the more appropriate that our combined presence should offer our customers a platform that brings together our global network, digital solutions and technological innovations in one place."
IP Deutschland CEO Matthias Dang comments: "We can be rightly proud of our stand at this year's dmexco because it underlines our ever market-driven mindset and forward-looking approach. The advertising sales business is highly diversified and complex, and the ad tech and data sectors are becoming increasingly pivotal in determining success. Most importantly, this will make us work even more closely together with RTL Group's international holdings and smartclip, jointly developing solutions and pooling our skills where it makes sense to create cross-cutting offerings, because size matters. And this is just one of the things we will be honing our awareness of this year." RTL Group's Senior Vice President Strategy Rhys Noelke adds: "Leading innovation in advertising technology is one of the core elements of RTL Group's total video strategy. By investing in the North American companies SpotX, Clypd and VideoAmp we acquired additional substantial digital advertising know-how very quickly. This year's dmexco will give us a first opportunity to present the full range of our ad-tech know-how to our European customers in a one-stop shop."
Mediengruppe RTL Deutschland
+49 221 456-74201
Gruner + Jahr GmbH & Co KG
Press Spokesperson Markets
+49 40 3703-3196
Corporate Communications & Marketing
+49 221 456-74202