Press release

Innovation Campaign: Gruner + Jahr Launches FOCUS JUNIOR, A New Popular-Science Magazine For Children In Italy

Hamburg, 15 January 2004 –

Gruner + Jahr continues its worldwide innovation campaign in 2004 with a new popular-science magazine for children and teens in Italy. By launching FOCUS JUNIOR, the Italian publishing subsidiary Gruner + Jahr/Mondadori further extends the brand family based on the well-loved popular-science magazine FOCUS, Italy´s highest-selling monthly with a print run of over 850,000 copies. FOCUS JUNIOR will be published monthly in a print run of 250,000 copies. The special introductory price of ;euro;1.50 will be raised to ;euro;2.75 starting with the third issue.

FOCUS JUNIOR caters to boys and girls between the ages of eight and twelve. The magazine seeks to explain the world and their environment to children in an entertaining, fun and exciting way. Its content touches on technology, space, animals, nature, sports and adventure, as well as on the human body and psychology. The nature of its content and its reference to current events, everyday life and children´s development makes FOCUS JUNIOR unique in the Italian magazines market.

Torsten-Jörn Klein, executive board member in charge of the International Magazines division at Gruner + Jahr: "Children and teens are an important target audience for G+J because new readers are introduced to our core brands in this way. By launching FOCUS JUNIOR, we continue to build our international portfolio of high-end magazines for children and teens, which already includes such titles as GEOLINO, GEO ADO and NATIONAL GEOGRAPHIC WORLD."

Stefan Michalk
Spokesman
Gruner + Jahr AG & Co KG
Am Baumwall 11
20459 Hamburg
Telefon: +49-40-3703-2244
Telefax: +49-40-3703-5617
E-Mail: michalk.stefanguj.de

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