Hamburg, 21 August 2002 –
G+J Electronic Media Sales (G+J EMS) - Gruner + Jahr’s online marketer – has three number 1 sites in its portfolio with boerseonline.de, brigitte.de and handy.de. This is revealed by the current Online Coverages Monitor (ORM) 2002 II, which, similar to the Media Analysis for printed media, monitors and records reliable, coverage-related performance figures of 115 online advertising media. boerseonline.de takes top place in the financial sites segment with approximately 780,000 users weekly. Coverage winner in the women-specific Internet offerings is brigitte.de with roughly 400,000 users per week. handy.de, with 750,000 users per week, is first among sites dealing with cell phones and mobile telephony.
Other top products from the G+J EMS portfolio are stern.de, with 860,000 users per week ranked third among the online offspring of the current weekly magazine, and kostenlos.de with almost 1.4 million users per week. Overall, G+J EMS already reaches 4.2 million users a week. With a coverage of 5.3 million users, the coverage combination from G+J Electronic Media Sales and IP New Media is ranked as high as fourth among German online market offerings. According to the ORM, in total, 44% of Germans (or 24 million) aged between 14 and 69 have used the Internet in the last three months.
Harald Kratel, Director of G+J Electronic Media Sales: The high online coverages in our strong titles, such as STERN, BRIGITTE or BÖRSE ONLINE lend weight to our “One Brand - Multimedia” strategy. We see further high growth potential in the cross-media marketing of online and offline media. In addition to PageImpressions, coverage for prices for online advertising will play a stronger role in the future.
Member of the spokesman group
Gruner + Jahr AG & Co
Am Baumwall 11