After successfully entering the Italian market in 2012 this step flags the next phase of the growing Ligatus activities in Southern Europe, at the same time strengthening Ligatus' position as one of the leading international Performance Marketing Suppliers.
Milano, 25 November 2013 – With the opening of a subsidiary in Italy, Ligatus – belonging to Europe's largest magazine publisher Gruner + Jahr (a Bertelsmann company) – reinforces its activities in Southern Europe. When entering the Italian market in 2012, Ligatus already bundled its activities in France, Belgium, Spain and Italy unter the direction of Julien Mosse in order to benefit from synergy effects thus expending the Southern European market presences even faster and more targeted.
Furthermore, the growing presence in these promising growth markets increases Ligatus role as one of the leading international Performance Marketing Vendors. Ligatus not only covers all aspects of Performance Marketing (CPC, CPL, CPD) but also offers a unique one-stop product portfolio with text-image-combinations and retargeting. With its proprietary optimization algorithm Ligatus ensures the best placement for the performance campaigns by serving them to the most interested users with the highest conversion potential. The resulting excellent performance benefits both advertisers and publishers.
The expansion of the Italian office in Milano will be realised under the management of Sebastiano Cappa, 31, who takes over the position as Sales Director as of now. Sebastiano Cappa will be focussing especially on gaining renowned advertisers for the Ligatus Premium Network in the performance segment in Italy. Before joining Ligatus, Sebastiano Cappa spent five years at Emailvision in different positions from SW architect to Sales Manager, Product Manager and finally Head of the Italian branch. He is reporting to Julien Mosse.
Julien Mosse, Managing Director of Ligatus Southern Europe: "I am very happy to have found with Sebastiano Cappa an experienced sales manager who is very familiar with the requirements and needs of the Italian advertisers. Our clients will benefit from his extensive understanding of sales marketing processes. With the opening of the Italian office we can intensify our efforts in this growing market for performance marketing in Europe."