Hamburg, 21 February 2005 –
Prisma Presse, G+J´s French subsidiary welcomes 2005 with an innovative magazine launch. Today marks the introduction of PRIMA MAISON, a line extension to the publisher´s practical women´s magazine PRIMA.
PRIMA MAISON is devoted to four main topic areas: decorating, cooking, entertaining guests and gardening. In a style similar to Germany´s LIVING AT HOME, PRIMA MAISON takes a look at these topics with a view to elegance, pleasure and practical implementation, in the process setting new standards in the French market for living and lifestyle magazines.
The title will be published quarterly to begin with, in a print run of 250,000 and with a cover price of ;euro;3.50.
Armelle Oger will be editor-in-chief of the 130-page publication.
Gruner + Jahr AG & Co KG
Am Baumwall 11