Hamburg, 23 May 2004 –
The NEWS publishing group is bringing a new health magazine to Austria´s newsstands. NEWS – Leben will be published four times a year starting May 28, and will cover health- and wellness-related topics on an estimated 120 pages. The new magazine was born of its parent title NEWS and caters to 25- to 50-year-old readers.
As a separate magazine, NEWS – Leben will illumine the full range of subtopics in health in much greater depth than was previously possible. Priced at ;euro;2.20, the title has an initial print run of 100,000 copies.
Coming on the heels of the YOUNGSTYLE launch in early May, NEWS – LEBEN is the second new magazine out from the Austrian G+J subsidiary in a matter of weeks.
Dr. Torsten-Jörn Klein, member of the G+J executive board and head of the International Magazines division, commented: "Based on the NEWS publishing group´s excellent results in 2003, investing in new projects is a logical step to take. The team headed by managing director Rudi Klausnitzer has done an outstanding job in this respect. Evolving special editorial sections into separate magazines has proven a very successful strategy at Gruner + Jahr internationally. We will continue on this path."
Gruner + Jahr AG & Co KG
Am Baumwall 11