Hamburg, 06 May 2004 –
Gruner + Jahr continues to expand its international portfolio, this time in Austria. The local NEWS publishing group is launching a new magazine for young women between the ages of 15 and 25. YOUNGSTYLE will make its debut on Austrian newsstands on May 7 and is specifically designed to cater to this target audience. The magazine will initially be published twice a year; its seven sections will present reports and interviews on topics including trends, fashion, beauty and love. YOUNGSTYLE has a handy pocket format and offers 148 pages at a cover price of €1.50. Its initial print run will be 90,000 copies. The first issue, with 50 pages of ads, shows that the new title is very well received by advertisers.
Uschi Fellner, editor-in-chief of the highly successful Austrian edition of WOMAN magazine, is YOUNGSTYLE´s publisher. Its acting editor-in-chief is Lisa Ulrich.
This latest launch brings the total number of magazines published by the NEWS group to 14, further enhancing its position as Austria´s biggest magazine publisher.
Dr. Torsten-Jörn Klein, member of the G+J executive board and head of the International Magazines division, declared: "The NEWS publishing group´s extremely promising performance once again underscores the great importance of the Austrian market for Gruner + Jahr. The team headed by CEO Rudi Klausnitzer continues to do outstanding work in a flat advertising environment. We will continue to invest in new formats, as we have done with ´Youngstyle´ "
Gruner + Jahr AG & Co KG
Am Baumwall 11