Hamburg, 17 September 2006 –
Gruner + Jahr is expanding its activities in China by launching the popularscience magazine FOCUS/XINZHIKE. This brings the total number ofmagazines jointly published in China by G+J and the CLIP imprint, Peking,to four. FOCUS/XINZHIKE is based on the internationally successfulP.M./FOCUS/MUY INTERESANTE concept. FOCUS/XINZHIKE coversscientific, historical and technological topics and phenomena in easy-tounderstand, lavishly illustrated articles accompanied by lucid informational graphics. The Chinese name XINZHIKE loosely translates to "knowledge trendsetter" and is designed to appeal especially to a young Chinesereadership in the republic´s big cities. FOCUS/XINZHIKE made its debut inearly September with a 128-page issue in a print run of 50´000 copies,priced at €1 each. The magazine´s editor-in-chief is Jacky Zhang (37).
Wolfgang Kohl, Managing Director of G+J/CLIP, said: "TheFOCUS/XINZHIKE concept is entirely new. The contemporary style of themagazine holds equal appeal for readers and advertisers, and we intend tobuild the magazine into China´s most successful popular sciencepublication. FOCUS/XINZHIKE helps us to reach the rapidly growingdemographic of the young, gainfully employed Chinese middle classes.Since this is also the group that is driving the growth in Internet-based andmobile services in China, we are launching a website, mobile services, andan e-zine that all tie in to the new publication."
Director, Media Relations