Hamburg, 06 June 2004 –
amburg, June 7, 2004
Gruner + Jahr brings innovation to the Spanish magazine market by launching LIVING AT HOME. Modeled on the highly successful German edition, the title will make its debut on May 28 as a lifestyle magazine and perfect companion on all "home"-related topics and creative ideas. The new magazine draw on content from its German sister edition while also producing its own photo spreads and articles. LIVING AT HOME is a concept entirely new to Spain, making it unique in the Spanish magazine market. LIVING AT HOME "Living at Home" will initially be tested on newsstands in a print run of 100,000 copies, with two issues scheduled for this year. Its cover price: ;euro;2.50 Living magazines account for the biggest share of Spain’s monthly magazines.
Dr. Torsten-Jörn Klein, a member of the G+J-executive board and head of the International Magazines division, commented Torsten-Jörn Klein, member of the G+J executive board and head of the International Magazines division, commented: "Gruner + Jahr’s expansion in Spain continues. LIVING AT HOME once again draws on the creative diversity of the G+J portfolio. This was made possible by the close cooperation between the Angelika Jahr-Stilcken’s team and our Spanish team led by managing director Carsten Moser."Klein added that this is by no means the end of new investments and projects in the Spanish market.
Gruner + Jahr AG & Co KG
Am Baumwall 11