Hamburg, 31 May 2004 – Gruner + Jahr is launching two new titles in Poland, under the successful popular-science umbrella brand NATIONAL GEOGRAPHIC.
Jun 1 will mark the debut of NATIONAL GEOGRAPHIC KIDS in Poland. The children´s magazine will initially be tested for three issues, each with a print run of 80,000 copies, and will be published monthly thereafter if the test proves successful.The cover price is roughly ;euro;1.30.
Then, on Jun 8, Gruner + Jahr will launch a new bi-monthly travel magazine in Poland. NATIONAL GEOGRAPHIC TRAVELER caters to a broad readership, and will feature in-depth articles, lavish photo sections and numerous travel tips and. It will premiere on newsstands at a cover price of ;euro;2.10 and in a print run of 80,000 copies.
Dr. Torsten-Jörn Klein, a member of the G+J executive board and head of the International Magazines division, said: "Gruner + Jahr is continuing its international innovation offensive in Poland as elsewhere. Gruner + Jahr Polska CEO Oliver Voigt and his team already lead the market in women´s magazines. The two new titles further extend their market leadership in the popular-science segment." G+J Poland just recently celebrated the successful launch of the celebrity magazine GALA PLUS.
Gruner + Jahr AG & Co KG
Am Baumwall 11