Hamburg, 15 April 2004 –
Gruner + Jahr is extending its magazine portfolio in Poland. After GALA, which hit the market in July 2001 and now enjoys a circulation of over 210,000 copies, G+J is introducing GALA PLUS, a line extension to its successful people magazine. GALA PLUS will be published twice a year and rounds out the highly au-courant weekly GALA with opulently produced and high-quality reports that present a very personal and private look at Polish celebrities.
The new magazine features an uncluttered, classical layout and a clear-cut, witty approach to photos. After GALA, GLAMOUR and NATIONAL GEOGRAPHIC POLSKA, GALA PLUS is the fourth high-end G+J title in Poland.
The first issue of GALA PLUS will be available at Polish newsstands in a print run of 200,000 copies and for the equivalent of about ;euro;2.50 a copy.
Dr. Torsten-Jörn Klein, Gruner + Jahr executive board member and head of the International Magazines division, declared: "GALA PLUS marks the continuation of Gruner + Jahr´s innovation campaign. It underscores G+J Polska´s position as a high-end publisher of international magazines and strengthens its market leadership in the People/Women´s segment. Other new launches in Poland and other growth markets will follow."
Gruner + Jahr AG & Co KG
Am Baumwall 11