Hamburg, 31 October 2004 –
Gruner + Jahr has added anothermember to its international GALA family. Today marks the launchof GALA BIOGRAFIA in Russia, an innovative, upscale people magazine.GALA BIOGRAFIA, published monthly in the fresh new premium pocketformat, reports on show stars and celebrities with excitingbiographies. The magazine caters specifically to young urban womenwith an upscale lifestyle, and not only features impressivephotographs, but also much more detailed texts than the regularRussian GALA magazine. Sophia Loren and Mata Hari are the starsportrayed in the premier issue. GALA BIOGRAFIA is being issued ina print run of 150,000 copies and at an introductory cover priceof approximately 1 euro. Its editor-in-chief is Nadeshda Borozdina,previously deputy editor-in-chief of GALA.
GALA BIOGRAFIA is the sixth title in G+J Russia´s portfolio, whichalready comprises GEO, GEOLENOK, GEOFOCUS, GEO TRAVELLER and GALA.
Dr. Torsten-Jörn Klein, G+J executive board member in charge ofInternational Magazines, comments: "Our GEO group dominates theRussian pop-sci magazine segment with an over 60 percent marketshare. By introducing GALA BIOGRAFIA as a more text-driven secondtitle, we are striving for a leading position in the people segmentas well, providing a foundation for continued growth in Russia."
For further information:
Gruner + Jahr AG & Co KG
Am Baumwall 11