Hamburg, 12 May 2004 –
As part of its international strategy for expansion, Gruner + Jahr is testing a new title in the Spanish magazine market. YO COCINO ("I Cook") is published under the umbrella of successful women magazine MIA. Its content is modeled on existing G+J titles including BRIGITTE Cookie and ESSEN;TRINKEN FÜR jeden Tag. The pocket-sized YO COCINO will be published in a print run of 120,000 copies and will cost ;euro;1.50 at newsstands. If the test proves successful, the magazine will be published every two months
Torsten-Jörn Klein, member of the G+J executive board and head of the International Magazines division, said: "Gruner + Jahr intends to continue growing in Spain as well, and benefit from the advertising economy, which is making much more of a recovery than that in Germany. The transfer of successful established concepts will play a major role in this. We will continue to invest in Spain, and will be announcing other new projects shortly."
Gruner + Jahr AG & Co KG
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