Press release

G+J/RBA Netherlands: Innovation Campaign Continues With NATIONAL GEOGRAPHIC JUNIOR

Hamburg, 16 September 2004 –

Gruner + Jahr is expanding its international portfolio of popular-science magazines by launching NATIONAL GEOGRAPHIC JUNIOR in the Netherlands. After the great success of GEOLINO and NATIONAL GEOGRAPHIC WORLD in Germany, GEOLENOK in Russia and FOCUS JUNIOR in Italy, G+J seeks to strengthen its powerful position in the Dutch popular-science segment with a separate offshoot for young readers. The title will be published 11 times a year beginning Sep 28, in partnership with the Malmberg imprint, one of the Netherland´s most tradition-steeped and highly acclaimed educational publishers.

NG JUNIOR playfully introduces popular-science topics to kids between the ages of ten and twelve while also encouraging reading skills. Editor-in-chief Patricia de Leuw will focus on high-quality pictorial reports and informative charts. 

NG JUNIOR "NG Junior" will be launched at Dutch and Belgian newsstands in an initial print run of 50,000 copies, at a cover price of ;eurro;3.40. Interest in the magazine is enormous: G+J managed to sign 20,000 subscribers in advance of the launch. The publisher relies not only on conventional newsstand business, but also on direct sales via schools. NG JUNIOR joins NATIONAL GEOGRAPHIC, QUEST and NG TRAVELER as G+J/RBA’s fourth title in the Netherlands – and is the third local launch of a new magazine this year.

"The popular-science segment is very important to G+J internationally, and the market for children and young adult titles plays a special role in this sector," declared Torsten-Jörn Klein, G+J’s executive board member in charge of International Magazines. The number of subscriptions indicates that Eric Blok and his team will turn NG JUNIOR into a success on a par with our other titles in the Netherlands. We will continue to step up our business operations in this country."

The cover of the premier issue of NG JUNIOR may be downloaded at:<a" onfocus="this.blur() href=>

Alexander Adler
Gruner + Jahr AG & Co KG
Am Baumwall 11
20459 Hamburg
Telefon: +49-40-3703-2244
Telefax: +49-40-3703-5688