Hamburg, 24 August 2006 –
The monthly international editions of Gruner + Jahr´s GEO magazine currently appear in 12 different European countries outside of its home market in Germany: Croatia, the Czech Republic, France, Greece, Hungary, Italy, Romania, Russia, Slovakia, Slovenia, Spain and Turkey. For the first time, G+J now offers advertisers the opportunity to reach high-quality readerships in these 12 countries through a single, centralized ad booking – the Pan- European Ad Package. Advertisers now have direct, one-stop access to most of the non-German-speaking European countries through a respected, top-quality editorial environment.
GEO was launched in Germany 30 years ago. Since then, it has reportedcomprehensively, exactingly and emotively about the major objectives, upheavalsand passions on Planet Earth. Present generations have grown upwith GEO; for them, the magazine embodies the best in high-quality journalism.GEO readers belong to the uppermost and elite consumption groups;they are executives and decision-makers. GEO readers are thus an ideal toptarget group for premium brandname advertising; above all, brands whichare internationally active and have recognized the high sales potentialsamong the eastern European consumer heavyweights. Upscale consumersin these markets are particularly enthusiastic about international prestigebrands whose messages they use as an orientation in the increasing varietyof available brandnames. And they continuously wait for the brands´ latestcreations.
The Pan-European package permits advertisers to choose the combinationof countries to match their specific market requirements ("Choose-Your-Countries") and offers the centralised handling of orders and copy material.On request, translation and design adaptation can also be provided.Explained Klaus Ringler, ad director of GEO International, "the Pan-European Package is the logical extension of the internationalisation of theGEO brandname into the advertising sector. This is also a response to theincreasing number of requests from our advertisers for an international package. In addition to the ad package itself, we also offer a range of innovative formats such as the brAnD GATE, an editorially-designed gatefold which is produced by GEO as a full-service promotion for the advertiser."
For further inquiry or information, please contact your G+J representative or:
GEO International Publishing Department
International Advertisement Sales
Phone: (+49-40) 3703 6333
Fax: (+49-40) 3703 5867