Press release

GEOLenok magazine – launch of the year in Russia

Hamburg, 10 July 2003 –

GEOLenok, the knowledge and reports magazine for children and teenagers, which Gruner + Jahr launched in Russia this spring, has been awarded magazine launch of the year there. During an event organized by the government of Moscow, GEOLenok was awarded for its "innovative approach concerning text and layout, and the extraordinarily high editorial quality". Among the jury were prominent representatives from the fields of politics, economy, society and culture. Following GEOLino in Germany and GEO ADO in France, GEOLenok is the third step towards establishing a high quality international magazine brand for young readers. The first edition of the title, which was launched with 50,000 copies for the price of 35 rubles (ca 1 Euro) has already sold out. GEOLenok, following GEO and GALA as Gruner + Jahr's third title on the Russian magazine market, is published nine times a year. Says Olaf Hengerer, CEO G+J Russia: "The award and the high sales of GEOLenok confirm that we are heading in the right direction with our strategy of launching high quality titles on the young Russian market."


Stefan Michalk
Gruner + Jahr AG & Co KG
Am Baumwall 11
D –20459 Hamburg
Telephone: +49–40–3703–2244
Fax: +49–40–3703–5688