A turnover of 130 million euros, 850 employees / Publishing house general manager Soheil Dastyari becomes CEO / Medienfabrik, G+J Corporate Editors, Employour, CrossMarketing and trnd merge to form TERRITORY
Hamburg, 12 May 2016 – Pooling its content communication expertise, Hamburg based publishing house Gruner + Jahr has founded the new enterprise TERRITORY, Europe's biggest provider for content-driven communication. Corporate content experts G+J Corporate Editors and Medienfabrik, HR marketing specialist Employour, as well as CrossMarketing, one of the biggest independent media agencies in Germany, and trnd, Europe's leading provider in the field of personnel marketing, have merged to create the new market leader in this segment with a turnover of more than 130 million euros und around 850 employees.
Unique on the market, TERRITORY provides the complete service range of content communication from a single source. Services include content marketing, sales and trade marketing, employer branding, internal media, and corporate reporting as well as word-of-mouth and social media marketing. Thanks to the new line-up, the offer reaches far beyond mere communication services and comprises process optimisation, marketing, production, sales and performance measurement.
TERRITORY is managed by CEO Soheil Dastyari who was previously Publishing Managing Director of publishing house Gruner + Jahr. In his former position, he was responsible for introducing several new titles to the market, including BARBARA, STERN CRIME, SALON, and WALDEN. His responsibilities will now be taken over by the respective publishers. Sandra Harzer-Kux, previously CEO of G+J Corporate Editors, and Stefan Postler, previously CEO of Medienfabrik Gütersloh, complete the executive board of TERRITORY.
Gruner + Jahr Chief Product Officer Stephan Schäfer says: "Content Communication is a growth area - not only but particularly at Gruner + Jahr: the new enterprise TERRITORY stands for premium quality and offers all the benefits of a market leader. Nobody in our company could better epitomise the concept of a new start than Soheil Dastyari. As general publishing house manager, he leaves behind a well-oiled machine. My warm thanks go to him for everything he achieved in this position. Now a new big challenge awaits Dastyari. He will approach it enthusiastically and, in Sandra Harzer-Kux and Stefan Postler, he has the best possible management team by his side. I wish all of them a spirit of adventure and a lot of success".
"Content to Results"
"Wherever content has a critical influence on corporate success, we aim to be the best and most comprehensive partner by creating and producing content that delivers results. This is what we call Content to Results," says TERRITORY CEO Soheil Dastyari.
TERRITORY achieves this added value by expanding the core business and establishing several company divisions: TERRITORY Bestseller (sales marketing), TERRITORY Embrace (employer branding and personnel marketing), TERRITORY Media (media planning and purchase) as well as trnd by TERRITORY (digital communication and interactive marketing). Experts who have been successful in their respective markets for years will be integrated into this concept.
"TERRITORY is a group of excellent colleagues. I am looking forward to working with them and I would like to express my warm thanks to the editors-in-chief and publishers for the great times I have had with them. It has been a great pleasure," says Soheil Dastyari.
TERRITORY already has offices available in Hamburg, Gütersloh, Berlin, Bochum, Bonn, Leverkusen, Munich, Paris, Amsterdam, Budapest, Prague, Barcelona, Milan and London. Thanks to its affiliation with trnd and due to belonging to Gruner + Jahr and Bertelsmann, the enterprise has access to an international network of specialists and can offer its clients an international reach as well as on-site management.
Focusing on corporate communication, employer branding and trade marketing, communications agency Medienfabrik has offered innovative communication solutions for national and international multi-corporate enterprises, medium-sized companies and organisations for more than 25 years. G+J Corporate Editors is the specialist for journalistic high-quality creative content and is one of the most creative providers in the field of content communication. The agency offers its clients publishing solutions for corporate challenges. Together, Medienfabrik and G+J Corporate Editors have received more national and international awards for their work than any other company in the industry. The Medienfabrik business division embrace accompanies leading employers in the field of employer branding and its talent relationship management networks careerloft and blicksta set new standards in bringing together talented people and employers. The offer is enhanced with far-reaching platforms such as Ausbildung.de or meinpraktikum.de by its new partner Employour. Since 2010, Employour has been a renowned point of contact for successful newcomer recruiting and innovative personnel marketing. In 2015, the merger of embrace and Employour established a German market leader in school and university student marketing. trnd is a pioneer in interactive marketing. The company was founded in 2005 and assists consumer goods manufacturers in integrating customers in marketing processes. The full-service offer of media agency CrossMarketing completes the service range of TERRITORY.
TERRITORY is Germany's market leader in content communication. Following the motto "Content to Results", 850 employees at 14 locations in eight countries keep an eye on the content value and hence the entrepreneurial success of their clients. Going well beyond mere content-driven communication, their scope of mentoring for enterprises includes process optimisation, marketing, production, sales and performance measurement. The offer comprises content marketing, sales marketing, employer branding, internal media, word-of-mouth marketing, collaborative customer engagement, and content campaigning, among other services. TERRITORY's clients include Daimler Benz, Deutsche Bahn, EY, Hornbach, Lamborghini, Lufthansa, Miele, Nissan, Rossmann, Rewe, German Telekom, and Wrigley.
Head of Corporate Communication
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