Hamburg, 01 September 2010 –
Motor Presse Stuttgart today announced that it has set a new course to accelerate the internationalisation of its media brands auto motor and sport und MOTORRAD. The Stuttgart-based media company has appointed G+J International Brands and Licenses to identify license partners in countries where Motor Presse Stuttgart is not yet represented through subsidiaries or editions produced under license.
auto motor und sport, one of the most authoritative automobile magazines in Germany, has for many years enjoyed great international success with editions in 19 countries. MOTORRAD, Europe's oldest and largest media brand for motorcycles, has 14 international editions.
At Gruner + Jahr, the G+J International Brands and Licenses unit is responsible for bringing print and online media brands to an international audience. Key projects over the past years have included the international launch of the reportage magazine GEO in 15 new countries of a current total of 20 countries worldwide, launching GEO-Online in eight countries, the people magazine GALA in four and the ELTERN parenting websites in seven countries worldwide.
Isis Abou-Aly, Director of Business Development & Strategy International: "With G+J International Brands and Licenses we have found a competent partner. We are confident that the new cooperation will provide important new impulses and unlock synergies in license marketing." Dr. Maike Schlegel, Chief Executive Officer of Motor Presse International, added: "The cooperation with G+J International Brands and Licenses will give an additional boost to the continued internationalisation of our most important media brands."
André; Möllersmann, Head of G+J International Brands and Licenses, stated: \"The cooperation with auto motor und sport and MOTORRAD sees us expanding our portfolio of strong international brands, and both partners stand to benefit from the cooperation. We look forward to the collaboration with Motor Presse Stuttgart." Motor Presse Stuttgart."